Expert tips: Collecting & using data
Автор: Antavo AI Loyalty Cloud
Загружено: 2026-02-12
Просмотров: 26
Описание:
What customer information is actually useful?
In this video, Ruby Huang, Lead Loyalty Strategist at Zooplus, and Luke Saville, CEO & Marketing Technology Strategist at Stedion, share expert insights on how to collect and use customer data mindfully.
They explore:
How to think through the types of campaigns you want to run, and the outcomes you’re aiming to achieve
Why it’s important to avoid asking too many questions (you shouldn’t force customers to complete a quiz when their behavior already tells you so much)
How to analyze the data effectively
The key metrics brands typically focus on
How to set the right KPIs, stay on track, and adjust along the way based on what’s working, and what isn’t
And more
Watch now to discover practical ideas you can apply to your own loyalty strategy!
LEARN MORE about Antavo and customer loyalty on our website: https://antavo.com/
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