Dog Bless You - Wallit - 5 Digital Marketing Tools

Описание: In today's news, a nonprofit uses Facebook for fundraising, a new app creates virtual walls in physical space, and we provide five indispensible digital marketing tools.

A 'Like' Can Fund Seeing Eye Dogs

Dog Bless You, a nonprofit social community, has turned a Facebook button into a fundraising tool. For every 5,000 'Likes' they receive this month, the organization will fund the cost of training and providing a Seeing Eye dog to the blind.
Through this campaign, Dog Bless You hopes to develop a sense of connection between their supporters and those they help.
Not only is Dog Bless You's use of the 'Like' button a creative fundraising incentive, it is also an effective way to stimulate social media engagement. By drawing a connection between online interaction and social good, the organization creates a larger following than they ever could before. We would not be surprised to see other nonprofit groups adopt similar tactics.

Wallit Creates Virtual Walls in Physical Space

A new company is taking augmented reality to the next level. Startup Wallit created an iPhone app that lets users post to location-based virtual walls. When it is directed at a specific landmark, these walls appear in the smartphone camera. People post or view messages, photos, and video on the walls.
Although users can view Wallit from anywhere, they can only post to wall at their physical location. Currently there are 700 walls in major cities worldwide.
As the Wallit starts to grow, they plan to monetize the site by introducing virtual, interactive billboards. We are interested to see how marketers choose to advertize on the innovative new platform.

Five Digital Marketing Tools for 2012

In 2011, we saw an explosion of different social platforms and mobile devices. Choosing which ones are best for your online presence can be a daunting task. Amidst all the options, here are five digital marketing trends that almost any brand can use:
1. Social bookmarking sites such as Twitter, StumbleUpon, Reddit, and Pinterest.
2. Facebook commerce. Although it was dropped by some major retailers, lately f-commerce has found a market with smaller, boutique companies.
3. Digital coupons.
4. Mobile photo sharing.
5. Gamification.
Marketers used these trends successfully in 2011, and they continue to grow in popularity. These strategies are essential for companies looking to evolve into the digital and mobile age.

More at http://www.DigitalMarketingNews.biz
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