Mini MBA Bootcamp (Digital Marketing Intro)

Описание: The Mini MBA Bootcamp is available on Amazon:
https://www.amazon.com/dp/B01MZ1MSMY
https://www.amazon.co.uk/dp/B01MZ1MSMY

Dr. Gerard L. Danford introduces the topic of digital marketing.
"Companies that increase their digital fluency will dominate!"

The way people buy products still remains rather traditional, and has not changed dramatically over time. For example, the majority of consumers still shop for clothing, food, home goods and luxury items in a real store.

Of course, we can see from the data that almost 20% of retail sales are online (and its growing fast) however, we should not forget that in-store shopping still represents over 70%+ of all retail sales. The important message here is that people still shop the same way but, the behavior of consumers is changing rapidly. Moreover, these behavioral changes are negatively impacting the marketing channels, which companies have relied on heavily in the past.

The Mini MBA Bootcamp is available on Amazon:
https://www.amazon.com/dp/B01MZ1MSMY
https://www.amazon.co.uk/dp/B01MZ1MSMY