TikTok SEO & AI Search: Why Social Content Is the New SEO Strategy (GEO vs SEO Explained)

Описание: Search isn’t just happening on Google anymore—it’s happening on TikTok, Instagram, YouTube, and increasingly inside generative AI tools like ChatGPT.

In this episode of Humans of Growth, host Aly Hathcock sits down with John Morabito (SVP of Search & Innovation at Stella Rising) to break down the biggest shift in modern marketing: social content is now SEO.

John explains how TikTok became a search engine, why search engine optimized videos outperform follower count, and how brands can win with social search by treating short-form content the way we used to treat blog posts—built around intent, relevance, and long-tail queries. They also dig into how AI is reshaping discovery through GEO (Generative Engine Optimization), what’s actually different from traditional SEO, and why “search everywhere” is the real strategy going forward.

In this episode, we cover:
Why TikTok SEO is real (and how TikTok ranks content by keywords + intent)
Building evergreen social search visibility
Long-tail keywords and persona-driven content
Why “earned vs owned visibility” matters in social search strategy
Influencer marketing shifts as social media becomes keyword-focused
How AI search is changing marketing
GEO vs SEO: what’s truly different, and what fundamentals still matter
Content repurposing for TikTok search & TikTok SEO

If you’re a CMO, SEO lead, growth marketer, social strategist, or founder, this conversation will help you build visibility across platforms—and future-proof your organic strategy as search fragments across social + AI.

------------------------

RESOURCES

Learn more about the work Stella Rising does at https://www.stellarising.com.

Get connected to John here:   / john-morabito-29459655  

Need help finding a marketing agency to scale your business? Check out PerissonNetwork.com