Pete McPherson, Al Strategist -Google Ads for Al Apps | Episode #19

Описание: In Episode 19 of Builder's Growth Lab, Charlie and Conor sit down with Pete McPherson, founder, builder, and the voice behind Do You Even Blog. Pete has launched and sold multiple AI apps, and he shares practical insights on how to move from idea to exit. The conversation covers choosing the right stack, working with AI models, and striking the balance between product features and business goals.

Pete opens up about the reality of pricing AI tools, finding early traction, and the difficult decisions that come with scaling. Listeners will come away with strategies they can apply immediately to build stronger, more market-ready AI products.

In the second half, Conor provides a clear breakdown of Google Ads for AI founders. He explains how to set up campaigns, test messaging, and use paid search as a validation tool. By combining first-hand founder experience with tactical marketing advice, Episode 19 delivers actionable takeaways for anyone building in the AI space.