Calling Our Customers Part 1: The "Set It and Forget It" Sunscreen Solution

Описание: Customer Call: How burnd Sunscreen Became a “Set It and Forget It” Favorite for a Sensitive-Skin Outdoors Dad

John from burnd calls customer Mike to gather feedback on the burnd sunscreen. Mike explains he started looking for alternatives after developing allergies and irritation from most sunscreens and having a zinc-based pump spray he liked discontinued. Living in Idaho, Mike—who is bald and burns easily—says burnd has been a game changer because it goes on smoothly, doesn’t run white when he sweats, and works like a once-a-day sunscreen even when camping or swimming with his daughter, with no issues when she uses it. He shares other products he uses, including Beardbrand beard butter/balm, a head lotion from B Bald, and a body serum/moisturizer from Jibber Jank, and notes he has only tried burnd’s sunscreen so far but is interested in the new moisturizer for dry winter skin. Mike mentions he bought his first burnd order around late May/early June and went through two bottles last year, and says he recommends it to everyone by describing his past sunscreen rashes and burnd’s ease of use and lasting coverage. John thanks him, notes Mike was among the early customers, invites ongoing feedback, and offers a code for a free product of Mike’s choice.

00:00 Cold Open: Getting Connected With a Burnd Customer
00:31 Why burnd’s Calling: Quick Product Feedback Interview Setup
01:08 Discovery: How He Found Burnd (Instagram/Facebook Ad)
01:26 The Problem: Sunscreen Allergies & a Discontinued Zinc Spray
02:24 Real-World Use Case: Idaho Sun, Bald Head & “Set-It-and-Forget-It” Protection
03:44 Road Trip Small Talk: Montana, Idaho, and Ski Plans
04:33 What Else Is in His Skincare Cabinet? Beard & Body Products
05:17 Early Adopter Moment; Customer number 80
06:48 Word of Mouth: How He Describes Burnd to Friends (No White Sweat)
08:08 Future Needs + Wrap-Up: Moisturizer Interest

https://www.getburnd.com/