The History of the Prada Nylon Bag and How It Changed Luxury Fashion

Описание: Let’s talk about the famous Italian brand Prada which has become a household name. I am sharing how a bag made from the simple material nylon transformed a leather business into a global brand. This bag – the so-called Vela Bag, was launched in the 1980s and until today, it has been one of the signature designs and materials of the Prada brand. Designed by Miuccia Prada, it was something the fashion world had not seen before – luxury was associated with leather goods, not with an “inferior” performance material such as nylon. Until today, the so-called “Pocono Nylon” is an important part of the Prada brand DNA and has been used for many designs beyond accessories. The Re-Nylon, Re-Edition 2000 and 2005 handbag has been named “Handbag of the Year” by the online shopping platform Lyst. Let’s explore how Prada found this special material and why the Prada nylon bag has been such a big success which turned luxury fashion and accessories upside down.

00:00 Introduction
02:14 The beginnings of Prada
04:49 Miuccia Prada Joins the Business and Takes It Global
11:54 The First Nylon Bag – the Vela Backpack and How It Changed the Brand and Luxury Fashion Overall
16:29 Prada, Sustainability and the Future

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** DISCLAIMER AND SOURCES **

This video is based on the general knowledge of Liz Steiger as a fashion and art historian and the following sources listed at the end of the article on: https://www.thepinklookbook.com/the-h...

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