From ₹0 to ₹1 Crore/Month: CaratLane Journey Explained | Kushal Lodha

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In this episode, we decode the incredible journey of CaratLane with its co-founder, Avnish Anand. From an idea that seemed "absurd" in 2008 to being acquired by a giant like Titan, Avnish shares the unfiltered truth, the hard-won lessons, and the secret strategies behind building one of India's most iconic D2C brands. He breaks down the brutal unit economics of the jewelry business, reveals the marketing channels with the highest ROI, and shares the one underutilized hack that truly drives growth.

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Timestamp:
00:00 Introduction & Trailer
1:55 How CaratLane was launched
6:20 Why Avnish carried multiple visiting cards at start
7:22 How CaratLane secured its first order
10:46 B2B segment story
13:37 B2B vs D2C business model breakdown
19:00 Is getting into the Jewellery business a good idea?
24:22 Tier 1 vs Tier 2 Markets
25:17 How Tiger Global invested in Caratlane
27:03 When is the right time to raise capital?
35:18 Businesses that did well with limited or no funding
36:29 Caratlane's TV Ad experience
37:58 New Store Opening Story
38:52 Deep Dive into Marketing Strategies
56:32 RoI comparison across marketing channels
59:56 Experience with different marketing channels at Caratlane
1:02:29 AI in Marketing
1:04:34 Whitespace and Opportunity for Founders
1:23:04 D2C Brands Case Study
1:27:34 Caratlane's interaction with Rakesh Jhunjhunwala
1:28:24 How is the Indian Consumer different now?
1:30:58 What would Avnish ask himself?
1:37:57 Conclusion
1:40:14 Outro

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