The New Rules of Marketing Data: Collection, Compliance & Measurement

Описание: Navigating today’s data privacy landscape is tougher than ever—and marketers are feeling the impact. From the impact of cookie consent banners that disrupt tracking accuracy to inconsistent website analytics, to evolving privacy laws like GDPR, CCPA, and new state-based regulations, compliance is a real challenge.

Given the complexity, many marketing teams struggle to connect their activity to conversions, reliant on third-party tools with limited data access. And ongoing confusion about consent management and required privacy policies creates even more chaos.

So… what’s a marketer to do?

In this on‑demand webinar, you'll learn practical strategies to turn privacy complexities into opportunities—and future‑proof your marketing. We’ll cover:

• the latest privacy regulations and what you need to know
• strategies for maintaining data-driven insights while respecting user consent
• the value of Consent Management Platforms (CMPs)
• actionable tips for updating privacy policies, ensuring transparency, and future-proofing your marketing strategy

You'll leave with greater clarity and a detailed plan of action to help you move forward confidently.

This webinar is part of a regular series put on by Northwoods, covering topics such as UX design, UX & website strategy, website development, SEO, digital marketing & advertising, and more.

#digitalmarketing #dataprivacy #gdpr #ccpa #webinar

⏱️ ***** Time Stamps

00:00 - Today's Journey
01:24 - Understanding Today's Complex Data Privacy Landscape
19:20 - The Purpose & Value of Consent Management Platforms (CMPs)
29:38 - How to Achieve Data Integrity & Accuracy in Digital Marketing
46:56 - Q&A

📚 **** Resources, tools, and courses mentioned in the video

Request Your Complimentary Data Privacy Risk Score & Action Plan: https://www.nwsdigital.com/dataprivacy
Upcoming Northwoods Webinars: https://www.nwsdigital.com/Classes
Northwoods Blog: https://www.nwsdigital.com/Stories/Blog
Around the Campfire Podcast: https://www.nwsdigital.com/AroundtheC...

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