How Dalda Ruled Indian Kitchens and Then Disappeared | Business Case Study
Загружено: 2025-07-05
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How Dalda Ruled Indian Kitchens and Then Disappeared | Business Case Study
There was a time when Dalda Vanaspati Ghee was present in almost every Indian household. It was more than just a cooking product — it was a brand that defined an entire generation’s way of life. But today, Dalda is a forgotten name. What happened?
In this video, we dive deep into the rise and fall of Dalda, one of India’s most iconic and emotional brands. From dominating the Indian edible oil market to being rejected for health reasons and changing consumer perception — Dalda’s story is filled with innovation, marketing brilliance, competition, and eventual downfall.
In this business case study, you’ll learn:
How Dalda became a household name in pre- and post-independence India
The marketing genius that made Dalda a symbol of trust and purity
The controversies around vanaspati and changing health trends
How new competitors and changing regulations impacted Dalda’s empire
Why a once-legendary brand disappeared from Indian kitchens
This is not just a business story — it’s a lesson in branding, consumer trust, changing markets, and how even the strongest brands can fade away if they don’t evolve.
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