His Mother Hid This From Him fo 33 Years | JC Opens Up about his painful experiences & More

Описание: In this gripping episode of Wisdom and Purpose with ImeTheFinest, Jethro Canaan Rusike, the visionary behind JCTV Africa, opens up about the harrowing life experiences that shaped his journey from Zimbabwe to South Africa and back. From the trauma of discovering his father's identity only at age 33 to surviving four separate near-death encounters, including being held at gunpoint and escaping a life-threatening accident. Canaan shares a raw and vulnerable look at his resilience. He dives deep into the personal challenges of navigating a difficult divorce and the emotional weight of communicating separation to his children, offering hard-won wisdom for young men on marriage and parenting. Beyond his personal life, Canaan discusses his professional evolution as a trained journalist and his ambitious mission to change the world through media, highlighting the importance of consistency and finding one’s "why". Whether you’re looking for inspiration to overcome your own hurdles or want to understand the realities of content creation in Africa today, this interview is a masterclass in faith, purpose, and the power of starting over


Early Life and Fatherhood
​[00:00] – Canaan opens up about not knowing his father until the age of 33.

​[01:47] – Discussion on the trauma and impact of growing up without a father and having to "invent" stories for curious peers and teachers.

​[03:13] – Commending his mother's strength in raising him despite the absence of his father.

​Career and Journalism
​[04:33] – Reflecting on his childhood dream of becoming a journalist and his talent for reading Shona news.

​[05:40] – Working with his childhood idols, such as Sylvester Tan, and his admiration for radio legends like Eric Knight.

​[07:55] – The importance of formal training in journalism and the difference between professional journalists and untrained bloggers

​[09:55] – Lessons learned from spending 14 years in South Africa and the decision to travel to several countries during that time.

​[11:08] – A traumatic experience crossing the border at age 22, including being robbed and witnessing others being mistreated.

​[14:19] – Advice for young people moving to South Africa: focus on the artisan industry and starting a business rather than just seeking a job.

​Near-Death Encounters
​[16:46] – First Encounter: Being threatened with being thrown into a lion-filled game park at the border.

​[17:03] – Second Encounter: Being held at gunpoint and robbed in Johannesburg.

​[17:20] – Third Encounter: Escaping an attack by metered taxi drivers during the rise of Uber.

​[18:08] – Fourth Encounter: Surviving a serious car accident by "a whisker."
​Marriage, Divorce, and Co-Parenting

​[19:59] – Lessons from divorce: advice to young men about financial compatibility and growing together with a partner.

​[21:51] – The difficulty of communicating the separation to his two young daughters.

​[24:40] – Thoughts on fathers' rights and the application of Roman Dutch Law vs. African tradition in custody cases.
​Building JCTV Africa and Content Creation

​[25:56] – Defining success through consistency, even when results are not immediately visible.

​[28:18] – His biggest worry: "Will I have enough time to achieve my dreams and empty myself to the world?"

​[29:17] – Content strategy: The "Blue Cow Effect" (doing something noticeable and unique) to grow a channel quickly.

​[31:43] – Observations on the lack of social cohesion among Zimbabwean content creators compared to other communities like Nigerians.
​Zimbabwean Economy and Future

​[33:40] – The potential of content creation as a billion-dollar industry and the importance of educational content (e.g., agriculture).

​[35:10] – Concerns regarding high taxation in Zimbabwe and government accountability.
​The Final Five (Rapid Fire)

​[36:52] – If he could change one thing in Africa: Unity through a single president, military, and currency.

​[37:09] – Rewriting his life: Knowing his father from birth.

​[37:52] – Best advice: "Man up and stop making excuses."

​[38:28] – Worst advice: Being told his father doesn't matter and he should just "start a new generation."

​[38:55] – Favorite emoji: The 🔥 (fire) emoji