Modern Marketer’s Toolbox: How to Building Your Marketing Tech Stack

Описание: Welcome to another episode of the Growth Marketers Podcast! Today we dive into marketing technology.

There’s a whole slew of tools and technology you can use to execute your marketing strategies. You could go crazy just buying more and more of it. However, at the end of the day, tools are just tools. They are useless if you don’t know how to apply them effectively.

We want to provide a general overview of how to organize the MarTech products in your toolset and give you some guidance on how to figure out whether you need to add another product to your marketing tech stack.

We'll look into the most common categories and help you build what we call the marketer’s toolbox.

What technologies and tools do you need to have in your marketer’s arsenal? How do you organize these tools? And ultimately, how do you prioritize which ones to invest in first?

Tune in!

00:00 Intro
01:00 Overview of how to organize the MarTech products
02:07 Research
12:34 Email + marketing automation
12:45 CRM
18:50 CMS
25:26 Optimization
28:51 Social
30:51 ABM
32:38 Reporting
36:10 How would you build your tech stack as a marketer?
40:48 Outro

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