Movie theater owners group rebrands as Cinema United

Описание: (18 Mar 2025)
ASSOCIATED PRESS
Washington - 11 March 2025
1. SOUNDBITE (English) Michael O'Leary, Cinema United President/CEO: "We've had the name NATO for a number of decades. Now It can be a little bit complicated having the same name as a multinational military alliance. And so we just felt like maybe now is the time to look at look at our name and do a rebrand."
2. SOUNDBITE (English) Michael O'Leary, Cinema United President/CEO:
"And the truth is the timing could not be better because I think from the perspective of our industry - we've had a challenging 4 or 5 years - but with each passing day, we put those challenges in the rearview mirror a little bit more. And you know our focus right now is on the future. And I think that we stand on the precipice frankly of the next the next great era of cinema. And so we wanted a name that kind of reflected the passion and the energy of the people that run theaters. And so after much debate and much analysis we settled on Cinema United - and we're very excited to be moving forward under that new name."

AP VIDEO SHOT BY LINDSEY BAHR

PRODUCTION: RYAN PEARSON
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