How to Add UTM Parameters to Google Ads Automatically

Описание: Learn How to Add UTMs to your Google Ads account or campaign and automatically track the campaign's name, ad group, keyword, and other parameters.
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0:00 Introduction
0:27 What UTM Parameters Are
1:22 How to Create UTM Parameters
2:13 How You Can Apply UTM Parameters
3:18 Like, Share, and Comment

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👋 Hi everyone! In today's video, we're diving into an essential Google Ads topic: adding UTM parameters to your campaigns. 🔗 Do you know the benefits of using UTM parameters and how to apply them to each campaign, ad group, and ad? Let's explore what UTM parameters are all about! 🕵️‍♂️

UTMs are like code snippets 📋 that you can add to your ad URLs to gather valuable insights 📊, such as traffic, source medium, and other important parameters. This information is crucial to analyze the performance of your ad campaign. 📈

The first step is to generate UTMs for your campaign. You can do this using various online tools 🛠️ like Google's Campaign URL Builder and others. You'll need to input information like source, medium, and other parameters you want to track. ⌨️ While creating UTM parameters for each campaign, ad group, and ad set might seem time-consuming, there's a more efficient way.

I'd recommend the second method: applying UTM parameters at the account level. 🌟 By using a simple tracking template for the account, you can save time and effort. This means you don't have to create UTM parameters for every ad set, campaign, and ad group individually. 🚀 With this tracking template, you can track parameters like source medium, campaign ID, ad group ID, and even keywords. 📝

=utm_source=google&utm_medium=cpc&utm_campaign={campaignid}&utm_content={adgroupid}&utm_term={keyword}

Let's take a look at how to apply UTM parameters or a tracking template in your Google Ads account. 🖥️ First, log in to your Google Ads account. Navigate to the settings option ⚙️ and click on the "Settings" tab on the left-hand side. Then, select the tracking option 🚂. You'll find the "Final URL Suffix" section, where you can place your tracking template. Paste your tracking template here. This template will automatically apply the necessary UTM parameters to all ad groups, keywords, and campaigns. ✔️

For a final check, click on the test button 🧪. You'll be able to see the UTM parameters implemented for each ad group, campaign, and keyword. 📊 Feel free to use the comment section to suggest topics for our next video. We're eager to hear your thoughts! If you found this video helpful, don't forget to give it a thumbs up 👍 and subscribe for more insightful content.

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