[Adobe’s Lunch & Learn] From Topics to Fragments – Blending Marketing and Technical Content

Описание: Adobe Lunch & Learn: From Topics to Fragments
Delight customers with a consistent content experience by accurately blending technical and marketing content on your website.

CHAPTERS
00:00:00 – Introduction
00:03:35 – Blending Marketing and Technical Content?
00:05:01 – Example: Buying a Car customer Journey
00:07:54 – Boston Consulting Group (BCG):
Are US Car Dealers Ready for Tomorrow?
00:09:30 – Marketing Communication: Selling Emotions
00:10:40 – Technical Communication: Selling Features
00:11:44 – Blending Marketing and Technical Content!
00:15:15 – Publishing to Content Fragments using
using Adobe Experience Manager Guides
00:22:46 – Use Cases
00:26:48 – Live Demo
00:50:41 – Closing

Speakers:
Dhilip K, Group Product Manager, Adobe
Manik Bhalla, Product Manager, Adobe
Stefan Gentz, Principal Worldwide Evangelist, Adobe

About this Session:
In the B2B customer journey information plays a critical role. Customers often look for detailed information on products or services which either they are using or planning to use. The information even though found on a single webpage, is often a mix of technical content like product specifications and marketing content like product branding and description. But customers do not care if the information is coming from different sources (technical content and marketing content), they only want accurate and consistent information.

While we might have come a long way from the past, often represented by the siloed worlds of technical and marketing content being managed in different CMSs, just managing these seemingly different content paradigms on a single platform is not enough. Merging reusable snippets of each of these in a single web page in a truly scalable manner was always the eventual goal.

With the latest release of Adobe Experience Manager Guides, we have made this possible. By allowing authors to easily blend technical and marketing information on a single page, not only have we made life easier for marketing and technical writing departments but taken the next leap in transforming digital experience. Using this capability authors can directly publish a ‘DITA topic’ (reusable element of technical content) or the elements within a DITA topic to a ‘content fragment’ (reusable element of marketing content) providing a truly immersive experience to end users on an Adobe Experience Manager Sites webpage.

In this Lunch & Learn session we showed:

How to ensure content integrity across your website with a unified content strategy.
Use cases where marketing and technical content can be blended.
A demo of how to inject DITA topics into Content Fragments and have the content sync automatically on the website from a single source.

Want to try this feature? Fill the interest form by scanning the QR code, or visiting:
https://tinyurl.com/blended-publishing

Learn more about Adobe’s DITA CCMS – Adobe Experience Manager Guides:
https://business.adobe.com/products/e...


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