Soccerex USA 2019 | How Brands Connect With Soccer Fans In North America
Автор: Soccerex TV
Загружено: 2019-12-09
Просмотров: 147
Описание: With an estimated 3.5bn fans worldwide and the popularity of the sport on the rise in the US, particularly among millennial fans, soccer is increasingly the vehicle of choice for brands looking to connect with potential customers. The US soccer audience - and the brands seeking to engage them - are now spoilt for choice; MLS and USL are expanding, driving up both the quality and availability of soccer domestically and broadcasters are delivering all the best action from Europe, Central and South American Leagues. Fans are also consuming football in new and varied ways as technologically driven shifts in media habits shape both fans expectations and how they can be fulfilled. Against this backdrop, indstry experts discussed how brands are seeking to reach soccer fans in North America and which approaches bring the best return on investment at Soccerex USA.
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