From Marlboro to Cannabis: Lessons in Scaling Brands [CANNABIS ACCOUNTING PODCAST]

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In this episode, host Raymond Guns sits down with Mei-Ling Campbell, founder of Hired DAMA Consulting and a seasoned expert in cannabis sales and strategy.

Mei-Ling shares her journey from working with global CPG brands like Marlboro to becoming a leader in the cannabis industry. She explains how her experience in building sales teams, creating processes, and scaling businesses has helped her guide cannabis brands to grow sustainably and expand into new markets.

The conversation dives into the unique challenges cannabis brands face when scaling, such as navigating state-by-state regulations, finding reliable partners, and managing limited resources. Mei-Ling highlights the importance of building strong partnerships, educating budtenders and consumers, and maintaining visibility in competitive markets. She also shares practical advice on how brands can avoid common pitfalls, like over-hiring sales teams too early or failing to plan for inventory and production needs.

This episode is packed with actionable insights for cannabis business owners, operators, and investors. Whether you're looking to expand into new markets, improve your sales strategy, or understand the future of the cannabis industry, Mei-Ling’s expertise and real-world examples will leave you with valuable takeaways to grow your business.