10 Little Things That Will Have a Big Impact on Your Website Conversions

Описание: Whether you’re a small business owner, an entrepreneur, or a blogger, your website is your business. So we've compiled a list of 10 little things that will have a big impact on your website conversions.
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Points covered in the video:

1. Design lead-gen forms to match your purpose
When you use forms for different things, like webinars, event registrations, and demo requests, make sure you have the relevant fields, questions, and information in place.

2. Test your forms for user experience issues
Test your forms to find fields that are hard to fill in, ones that take a lot of time, and those that put your visitors off by repeatedly creating errors.

3. Create CTAs for different objectives
A CTA shows visitors what they ought to do after landing on your page—so make sure to chalk out the objectives for your page so you can design a CTA that goes well with it.

4. Test the placement, color, and text of your CTA
AB test two variations of your page and see for yourself which position, color, or text works well for you. You can also create goals to identify which CTAs give you better conversions.

5. Write what your visitors want to read
Keep your content catchy and meaningful to entice your readers. Interact with your visitors using simple content and wrap it up with a neat call-to-action.

6. Stop repeating facts or text ad nauseam
Use good content to build a community of readers for your brand. Splashing a page with facts and numbers will make your brand look needy.

7. Communicate your brand through design
Choose the color scheme and images for your website based on what you want your brand to convey so people will easily remember you.

8. Use visual cues to grab attention
Set the contrast right and use images that back your text and help visitors get the context.

9. Become a guide for your visitors
Add breadcrumbs so visitors will know where they currently are and how to go back to previous pages.

10. Analyze your visitors’ navigation patterns
Use funnel analysis to identify how visitors traverse pages and identify where they drop.