Greg Hahn on Creative Leadership, AI, and Building Mischief | Out to Lunch with Shane Hegde

Описание: Greg Hahn — co-founder/CCO of Mischief (ex-BBDO) — sits down with Shane to talk creative leadership, protecting a voice, the “messy middle,” and why originality still wins even as AI reshapes the craft.

What You’ll Learn:
How psychology + journalism shaped Greg’s creative lens
The difference between doing great work vs. “career planning”
Defending a human voice at scale (BBDO → Mischief)
Where AI helps (research, comps) — and where it hurts (idea-making)
Practical advice for young creatives breaking in today

Chapters
00:28 Why psychology → journalism → advertising
01:24 Great work over ladder-climbing
02:30 Has Greg’s voice changed? (consistency vs. evolution)
03:35 Defending taste and personality with clients
04:30 Late-2019/2020: pressure, risk, and fun disappearing
06:05 Why (and how) he started Mischief
08:00 Using AI as a “time machine” — but not for the idea
09:45 Human behavior is greater than shiny tools
10:40 Originality when your competition is the entire internet
11:30 Advice to the 20-year-old version of Greg

Greg Hahn is the co-founder and Chief Creative Officer of Mischief @ No Fixed Address and former U.S. CCO at BBDO. His work has helped define modern brand storytelling — big ideas with real personality.
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Shot on location for Air’s third season of Out To Lunch. Watch previous seasons on this YouTube channel.