Lev Manovich. Methods of Cultural Analytics. 2010

Описание: http://www.egs.edu/ Lev Manovich, Russian-American artist and theorist, lectures on the different methods of visualization, and exploratory analysis. In this lecture, Lev Manovich, discusses the field of cultural analytics, which takes cultural data sets, and through a given method of visualization and automatic image analysis, provides a new type of interface for media exploration. Manovich argues that, these new, digital modes of cultural analytics allow us to deal with the exponential growth of culture and its products. Moreover, it allows us both to re-categorize and mine phenomena of all kinds, and to give sets of data visual representations which reveal large-scale patterns for massive amounts of data, both today and in the past. In this lecture Manovich discusses Mark Rothco, Piet Modriane, Bruno Latour, Time Magazine covers, Dziga Vertov's The Eleventh Year (1928), video games, the difference between statistical society and data mining, the question of reduction, pattern recognition, and the shift from objects to patterns in cultural studies. At the end of the lecture, Manovich answers students' questions. Public lecture for the students and faculty of the European Graduate School EGS Media and Communication department program Saas-Fee Switzerland Europe 2010 Lev Manovich.
Biography Paragraphs:
Lev Manovich (b. 1960) is a Russian-American artist and theorist. He studied computer science and architecture in Moscow, after which he earned an M.A. in experimental psychology, from the University of New York in 1988. Following this, Lev earned a PhD in visual and cultural studied, from the University of Rochester, in 1993. His PhD work traced the relation between computers and the avant-garde movements of the early 20th century. Currently, Lev Manovich is a professor in the Department of Visual Arts at the University of California, San Diego.
His art has been displayed in countless major international exhibitions, including a retrospective by the ICA, London entitled: Lev Manovich: Adventures of digital cinema (2002). Manovich is also the director of Software Studies Initiative, a research lab at the University of California, San Diego. Besides his tenure at UCSD, he is a visiting professor at Goldsmiths College, London, De Monfort University, Leicester, University of South Wales, Sydney, and the Donau-Universität Krems, Austria. He has been a visiting professor at numerous international institutes, including: UCLA, the University of Amsterdam, Stockholm University, Cologne University, and the Hong Kong Arts Center. Manovich has also worked as a designer, programmer and computer animator, and created the first digital film project designed for the web, Freud Lissitzky Navigator, in 1994.
Lev Manovich has published over 90 influential articles on media aesthetics, and a series of fundamental books in the area, including: Tekstura: Russian Essays on Visual Culture (1993), Metamediji (2001), Black Box -- White Cube (2005), Soft Cinema DVD (2005), and Software Takes Command (2008). His most influential work, however, is undoubtedly The Language of New Media (2001). In this work, Manovich develops his first systematic theory of 'new media', and places it in the context and historical development of other areas of culture, including: painting, cinema, television, photography and etc. The aim of the book was to explain the origins or genealogy of 'new media' by finding its origins in other areas of culture, and types of media. The book's other primary focus is to investigate the effects and consequences of the digital revolution on visual culture at large; to this end, Manovich at times relies on the theory and history of cinema as his conceptual lens. The Language of New Media, has been recognized by many as the work which placed 'new media' "within the most suggestive and broad ranging media history since Marshall McLuhan" (Telepolis).