The Trap Teams Fall Into Without Realizing It

Описание: Most teams don’t have a creativity problem.
They have a busywork problem.

In this first episode of the Portnoy Media Lab Podcast, Dan Portnoy explores why constant motion (like meetings, posts, reports, dashboards) often replaces real thinking, and how activity quietly becomes a substitute for progress.

This episode isn’t about productivity hacks or working faster. It’s about naming the trap so many teams fall into without realizing it: motion without progress, and what that costs creativity, trust, and effectiveness over time.

You’ll hear:
• Why being busy feels productive but rarely moves the needle
• How platforms and KPIs reward motion over meaning
• Why good work doesn’t disappear—it gets squeezed out
• The difference between activity and effectiveness
• Why the opposite of busywork isn’t rest, but coherence

If you’re a business owner, nonprofit leader, marketer, or maker who feels like you’re doing a lot but not getting the results you expected, this episode is for you.

In the next episode, Dan shows how teams use themes as a north star to decide what deserves energy—and what quietly needs to stop.

00:00 Welcome & why this episode exists
01:20 Motion without progress
03:30 What busywork actually looks like
06:10 Why busywork feels productive
09:30 The hidden cost to creativity and trust
13:00 Effectiveness vs activity
15:40 What comes next in this series
17:10 Reflection + homework

#marketing #creativity #leadership #nonprofit #contentstrategy #workculture #clarity