Building & Scaling An Immersive Dining Brand | Part 3

Описание: In Part 3 of our conversation with Natalia Lepore-Hagan, founder of Midnight Pasta Philadelphia, we shift into growth, expansion, and what it really takes to scale an immersive, experience-based business without losing its soul.

Natalia opens up about why Philadelphia will always be Midnight Pasta’s home base, but also why expansion is inevitable for a concept built around novelty, seasonality, and rotating guests. Drawing from her background in Broadway touring, she explains her vision for taking Midnight Pasta on the road—through pop-ups, city-by-city activations, and intentional growth in places like New York City, DC, and beyond.

We dig into:
Why Midnight Pasta can’t grow like a traditional restaurant
Taking a hospitality concept on tour, Broadway-style
Using women-led networks like FAB https://www.thisisfab.com/ to expand intentionally
How to maintain hyper-local sourcing while entering new cities
Why authenticity—not scale for scale’s sake—is the guiding principle

Natalia also reflects on the emotional core of Midnight Pasta—how childhood memories, shared tables, and family-style meals act as her north star when making big business decisions. Her philosophy is simple but powerful: the moment the experience loses its authenticity, it loses its magic.
This episode is a must-watch for:

Creative founders and hospitality entrepreneurs
Anyone building immersive or experience-based brands
Women growing businesses rooted in community and storytelling
Fans of Midnight Pasta Philadelphia curious about what’s next

📍 Midnight Pasta — Philadelphia, PA
🍝 Immersive pasta-making experience
🎭 Broadway-inspired dining
🌱 Hyper-local, seasonal, community-driven