Intent-First Architecture & Internal Linking Tips that Move Rankings (w/Alex Alexakis)

Описание: Ever wonder why some websites get crawled and indexed instantly while yours stays dormant in the background?

In this episode of The SEO Party, Alex Alexakis breaks down the website architecture blueprint that makes Google's bots fall in love with your website. Spoiler: it's not about pumping out more content.

Alex reveals his exact spreadsheet system for mapping site structure, shares why duplicate pages are killing your rankings, and explains how to scale architecture from 20 pages to 500+ products.

What You'll Learn:

The living document approach to site architecture
How to audit existing sites and organize pages by intent
Why layout changes can move you from position 6 to the top 3
The automated internal linking strategy that scales
How to merge duplicate pages without losing rankings
Why some old "black hat" sites still rank (and what that means for you)
Real examples: How Alex ranked for Disney keywords without paid ads

Key Takeaway: You can't build a house without blueprints. You can't build and scale a website without a robust plan.

Who is it for? SEO professionals, website owners, digital marketers, web designers, and anyone frustrated with traffic that won't budge.

Resources Mentioned:
Ahrefs AI Overview Tracker
Site Architecture Spreadsheet Template

Hosts:
Timmy Walczak
Naveed Chinoy

Guest:
Alex Alexakis

Alex is a web designer and SEO strategist who's scaled sites from zero to millions in traffic using structured architecture approaches. His work spans timeshare, real estate, e-commerce, and service-based businesses.

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Comment below: What's your biggest site structure challenge?


Timestamps:

0:00 - Intro & Welcome to The SEO Party
0:45 - Brighton SEO Conference Preview
1:44 - AI Overview Tracking Tools & Ahrefs Discussion
3:16 - Alex's Muay Thai Training & The Discipline Connection
6:42 - How Repetition & Patterns Apply to SEO

SITE ARCHITECTURE FUNDAMENTALS

8:06 - What is Site Architecture?
10:02 - The Disney Keywords Case Study
11:30 - Why Every Site Needs a Living Document
12:14 - The Master Map: Keywords, Intent & Hierarchies
13:26 - Automated Internal Linking Strategies

LIVE DEMO & PRACTICAL APPLICATION

14:16 - Live Spreadsheet Demo (Real Architecture Sheet)
15:31 - Breaking Down Alex's Site Structure
16:01 - Page Names, URLs & Keyword Mapping
17:07 - Finding Your Differentiation Factor
18:10 - How Google Tracks User Intent & Conversions
19:51 - Understanding Search Results & Competitor Analysis

WORKING WITH EXISTING SITES

20:36 - Column Breakdown: Intent, Volume & Difficulty
22:13 - The Disney Tickets Layout Test
23:57 - How to Audit an Existing Website
24:19 - Crawling & Organizing Your Current Pages
25:12 - Creating a Keyword Inventory
26:01 - Avoiding Redirects While Restructuring
27:05 - Finding Content Gaps from Competitors

SCALING ARCHITECTURE

28:32 - Scaling for E-commerce (50-500+ Products)
29:14 - Real Stack Case Study (Land Websites)
30:20 - Category Page Optimization
31:08 - Integrating SEO Content into Product Pages
32:18 - Automated Internal Linking at Scale
33:51 - Common Architecture Mistakes

THE DUPLICATE CONTENT PROBLEM

34:46 - When Pages Cannibalize Each Other
35:41 - Strategy for Merging Duplicate Pages
36:31 - Historic Data & Choosing the Right Page
37:24 - Using AI to Compare Competitor Content
38:08 - Why Duplicate Pages Confuse Google
39:16 - The Homepage vs. Internal Page Battle

TESTING & EXPERIMENTATION

41:38 - Why You Must Test (Even When It's Scary)
42:18 - Taking Calculated Risks with Traffic
43:19 - Starting Small: The Three-Tab System
44:18 - Expanding Service Pages the Right Way

REAL-WORLD EXAMPLES

45:03 - The Dust-Free Remodeling Company Story
46:28 - Why Differentiation Beats Keywords
47:34 - The Content Quality Problem (No More AI Spam)
48:12 - Behind the Scenes: Alex's Toy Collection Wall
49:23 - Transformers, Megazord & The Moz Robot

THE BLACK HAT MYSTERY

50:26 - Why Do Some "Bad" Sites Still Rank?
51:14 - Intent Fulfillment vs. Technical Perfection
52:56 - Google's Spam Filters in 2025
54:16 - Final Answer: Does the Page Serve Users?

CLOSING THOUGHTS

54:51 - Process Over Everything
55:09 - You Can't Build Without a Blueprint
55:39 - Outro & Subscribe

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KEY CHAPTERS:

0:00 Intro
3:16 Muay Thai & SEO Discipline
8:06 What is Site Architecture?
14:16 Live Spreadsheet Demo
20:36 Understanding Search Intent
24:19 Auditing Existing Sites
28:32 Scaling for E-commerce
35:41 Fixing Duplicate Content
41:38 Testing & Experimentation
45:03 The Dust-Free Remodeling Example
48:12 Toy Collection Tour
50:26 Why Black Hat Sites Still Rank
54:51 Final Thoughts