Motto Smartwatch Factory Tour (3)

Описание: Introduction
https://www.motto4u.com/about-us/

Motto established in 2009, it has been focusing on development and manufacture of smartwatch, smart bracelet, and smart name card since 2014. Before 2014, it did OEM for SHARP, like the PCB chips, POS machines and set up boxes for the digital TVs.

Product
Their smartwatches can be divided into different groups based on different customers, which are for children, for aged people, for sports use and for adults. The selling price of the smartwatches varies from 100RMB to 600RMB. Minimum order quantity (MOQ) IS 1,000 units, but they can accept small orders as samples, especially during the expo. The gross margin of their products is around 15% to 20%.

Positives
Recently, the market research shows that Smart wearables for children grow in popularity in China. Therefore, they are considering adding more practical functions into the smartwatch to increase the utility and also attract customers. For instance, payment functions, metro card function, and entrance guard function.

Besides, they keep improving the existing products, like add heart rate detection and blood pressure monitoring to the smartwatches for aged people.

Negatives
They have online shop in Taobao, but the sales are underperforming. The reason is they do not have a systematic management of the online sales department, due to the higher labor cost and the management oversight. Therefore the online shop becomes untended.

Surprise
So far they do not want to expand unsustainably; therefore, they nearly shut down all the production line for previous products and focus on the smartwatches manufacturing. Sometimes, when the number of order is increasing, they also ask other factories help them doing the OEM for them, but here comes the quality issue of the OEM order, they need have a strict QC for these products.