REDEFINING MEDIA SALES WITH AUTHENTICITY, ENGAGEMENT, AND DATA-DRIVEN STRATEGIES
Автор: BRAND AND BUSINESS NEWS (BBNEWSTV)
Загружено: 2025-03-10
Просмотров: 12
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At the MIPAN 2025 Media Sales Conference, the future of media and marketing took center stage. Industry giants, brand custodians, and marketing professionals gathered to explore the theme: “The Great Convergence: Bridging Content, Media, and the Audience Experience.
MIPAN President, Dozie Okafor, set the stage with a compelling keynote, emphasizing a seismic shift in consumer behavior. His message was clear: brands must move beyond traditional methods and embrace data-driven insights to create content that truly resonates.
The event featured powerhouses like Idorenyen Enang, President of NIMN; Yinka Adebayo, Group Executive Director of Omnicom Media Group; and Funke Akindele, CEO of FAAN TV. Their discussions tackled the role of content in brand delivery, shifting audience behaviors, and harnessing media power to drive engagement.
VO: One message echoed throughout the conference—brands must forge deeper emotional connections with their audiences. Content saturation is real, but brands that master authenticity, originality, and purpose-driven storytelling will stand out.
VO: More than just a conference, the MIPAN 2025 Media Sales Conference was a call to action. The future belongs to brands that prioritize authenticity, technology, and consumer-centric storytelling
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