He Built a Thriving Business Without Funnels, Ads, or a Big Team

Описание: In this episode, Ken Freire [  / kenfreire  ] sits down with Todd Linder to explore the hidden value ministry leaders bring into the marketplace—and why so many of them struggle to communicate that value when searching for a new role. Todd shares his own transition out of church work, how that journey led him to build Launch Point, and the simple business principles that helped him grow a niche coaching company through trust, LinkedIn, and word of mouth.

Resources Mentioned

Launch Point — https://www.launchpoint.co/

Timestamps

00:01 - 02:17 | What Todd does and why ministry leaders get overlooked
Todd explains how he helps pastors and ministry staff translate their experience so they can land roles in the marketplace.
02:17 - 11:14 | Todd’s origin story: from church staff to career coach
He shares his own difficult transition out of a large Atlanta church, his move into HR, and the LinkedIn post that revealed a major unmet need.
11:14 - 13:31 | How Launch Point helps clients get hired
Todd breaks down his process: career clarity, translating experience, optimizing resumes and LinkedIn, networking strategically, and negotiating offers.
13:31 - 18:04 | Finding clients in a niche market through LinkedIn
Ken and Todd discuss why LinkedIn became the natural top-of-funnel channel and how a clear niche message in Todd’s headline helps the right people find him.
18:04 - 22:24 | The cost of ‘guru garbage’ and why integrity matters
Todd reflects on buying into overpriced coaching promises, while Ken shares why he started the podcast to spotlight operators who get real results.
22:24 - 30:08 | Practical business advice: simplicity, sustainability, and word of mouth
Todd explains why founders should avoid frantic experimentation, keep marketing simple, focus on serving clients well, and celebrate wins publicly.
30:08 - 32:54 | Honest marketing vs. hype
Todd talks about resisting the temptation to market with outlier success stories and why protecting a good name matters more than flashy promises.
32:54 - 41:19 | Fast Five: delegation, product, AI, coaching, and legacy
In the closing segment, Todd shares what he’s experimenting with, how AI is reshaping coaching, and the family-centered legacy he hopes to leave behind.

00:00 Introduction and Guest Welcome
00:29 Todd's Unique Business Explained
02:03 Career Shift from Ministry to Marketplace
03:18 Challenges of Transitioning Beliefs
05:16 Communicating Qualifications Effectively
08:03 Viral LinkedIn Post and Business Realization
10:49 Coaching Model for Skill Translation
13:58 Marketing Strategy and Growth
19:05 Learning from Business Mistakes
24:41 Refocusing Business Practices
33:36 What's a goal you're building toward this year that you're really excited about?
34:36 Integrating AI into Coaching
38:11 Legacy and Contact Information