AI, Dark Social & Demand Gen: The Modern Growth Stack
Автор: MKG Marketing
Загружено: 2026-02-26
Просмотров: 3
Описание:
Modern marketing teams don’t need more headcount. They need better systems.
In this episode of Back On T-R-A-C-K, Executive Marketing Leader Scott Wasserman shares how he builds lean, high-impact growth engines for SaaS companies — scaling from $5K ARR deals to $3M enterprise contracts without bloated teams.
Scott reveals how employee advocacy drove a 400% increase in LinkedIn reach, why targeted mini-webinars converted at a 48% show rate, and how dark social and intent data lifted demand gen KPIs by 35%. He also unpacks what practical AI integration really looks like inside modern marketing workflows.
If you’re scaling in 2025 and want smarter systems — not more noise — this conversation delivers.
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