Beyond Trade Down: The Psychology Powering Private Label Growth
Автор: The Food Institute
Загружено: 2026-03-03
Просмотров: 46
Описание:
Private label isn’t a “cheaper alternative” anymore, and that outdated framing is leaving brands exposed. In this episode of Food for Thought Leadership, Chris Campbell is joined by Hunter Thurman, Founder of Alpha-Diver, to break down how the market has shifted from a simple private label vs. national brand debate into a three-lane landscape: value brands, owned brands, and national brands. Hunter shares why owned brands are increasingly competing on innovation and sensory discovery—not just price—and why younger shoppers, including Gen Z, are rewarding these products on their merits.
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