How Jon Ossoff made a big issue feel real

Описание: Jon Ossoff's Georgia victory speech. Everyone will talk about the pauses and the charisma. Underneath, he does three things to make abstract policy land.

Nobody can picture "society". Everyone can picture Eva, his daughter, asking him one day why he let it happen.

In this breakdown, we look at the 3 moves: picture the people, picture the moment, picture the future as if it's already happened.

What's the biggest abstract idea you've ever had to make real for a room?

🎙️ Chief Story Officer
#publicspeaking #jonossoff #communicationskills