Lululemon Is Competing With Poshmark

Описание: BIG NEWS just came out about how Lululemon will now begin reselling clothes.

Lululemon is one of my favorite brands to find thrifting and and it's a BOLO brand for many resellers who put the pieces for sale on reselling apps like mercari and poshmark.

Changes may be coming as Lululemon announced it's launching a buy-back program that will operate online in June. Customers will be given gift cards to return their like-new or lightly worn Lululemon activewear.

The incentives and the numbers are leaving me with a few questions about how much this buy-back program will actually help customers, and how much money the brand will stand to profit from this change.

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#reseller #poshmark #mercari