The 2026 LinkedIn Playbook (From Someone Who Does This Daily)

Описание: LinkedIn strategy 2026: How to grow on LinkedIn from zero… even if you have no followers, no credibility, and no clue where to start.

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Most LinkedIn advice comes from people who built their audience in 2019. The algorithm has changed. The competition has changed. What worked then won't work now.

I run a LinkedIn content agency. We've built personal brands for founders, executives, and B2B companies - some with massive logos, others starting from scratch.

This is the exact LinkedIn growth strategy I'd follow if I had to start over today.

IN THIS VIDEO YOU'LL LEARN:
→ How to research your niche before posting anything
→ LinkedIn profile optimization that converts (headline, banner, about section, featured section)
→ The 4-part content funnel: Growth → Authority → Conversion → Personal
→ Where LinkedIn content actually comes from (hint: you don't "create" it)
→ The LinkedIn commenting strategy nobody talks about
→ How to find your point of view that makes people follow YOU
→ LinkedIn posting schedule and best times to post in 2026
→ What NOT to do on LinkedIn

KEY TAKEAWAYS:
✓ Spend 72 hours consuming before you post: study 20-30 creators in your space
✓ Your LinkedIn profile is a landing page, not a resume
✓ Comments matter more than posts when you're starting out
✓ 5 posts/week, Monday-Friday, 7-9am Eastern works best for B2B
✓ Your POV is your moat: find what you believe that others won't say

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TIMESTAMPS:
0:00 Why most LinkedIn advice is wrong
0:58 Mindset shift: LinkedIn is a distribution channel
1:44 72-hour research phase (before posting anything)
2:18 How to optimize your profile (headline, about, featured)
6:24 SEO your LinkedIn profile for AI
6:49 The 4-part content funnel system
9:07 You don't create content, you extract it
12:40 Why comments matter more than posts
13:45 Finding your actual point of view
15:23 How often to post + what NOT to do