Stop Buying Bad Leads. Make Your Marketing Dollars Go Further.

Описание: Making Your Marketing Dollars Go Further: The Direct Mail Revolution (Ep. 1)!

The USPS services 80 billion pieces of direct mail annually, but up to 50% of it completely misses the mark. In Episode 1 of our new series with PostcardMania, we are breaking down exactly why that happens and how roofing companies can stop wasting money on "spray and pray" marketing.

As Piers Dormeyer, CEO of Eagleview, recently pointed out: "The dollars have to go further".

In this episode, Fred (Co-founder, Reworked.ai), Gaurav Raj, and Hunter (PCM Integrations) discuss how to make every marketing dollar count. We cover why roofers are paying up to $700 for shared digital leads, the problem with untargeted mailers, and the 12 proven elements of a successful direct mail piece.

What you will learn:

● Why direct mail is still the cheapest and most effective way to reach the right homeowner.
● How to avoid spending $150 a day on ads just to get calls for sheds instead of roofs.
● The importance of targeting homeowners versus renters.
● Why you need 3 to 5 touches to see maximum ROI.

Stay Tuned, EP 2 is out on next Thursday!

0:00 - Introductions: The Reworked.ai & PostcardMania Partnership
0:28 - Why 50% of the 80 Billion Direct Mail Pieces Fail
2:01 - Making Your Marketing "Dollars Go Further"
3:32 - The Problem with Digital Ads: $150/Day for Bad Leads
4:16 - Why "Lead" is a Four-Letter Word (And the $700 Shared Lead)
5:56 - Stop Spraying and Praying: The Power of Precision Targeting
7:16 - The 12 Proven Elements of a Direct Mail Piece
7:40 - The Magic Number: Why You Need 3 to 5 Touches

Music used in this video:
Stomp Percussion Energetic Fashion Sport Main – MoodMode
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