The iPhone Is Losing Japan | SmartStart Japan

Описание: For years, Japan was iPhone country. Over 50% market share. Sleek Apple Stores in every major city. The iPhone wasn't just a phone, it was a status symbol, a lifestyle choice, deeply woven into Japanese consumer culture.

But something fundamental is shifting. iPhone's market share has dropped to around 35%. Android is surging. And the number everyone is talking about? 200,000 yen for a flagship iPhone.

In this guide, SmartStart Japan breaks down why Japan is abandoning the iPhone, what's driving the shift to Android, and what this means if you're building apps, payment systems, or digital products for the Japanese market.

We cover:
✅ The collapse of iPhone market share in Japan (50% to 35%)
✅ Four forces reshaping the market (weak yen, user sentiment, compact preferences, Android value)
✅ Why the iPhone SE is Japan's most-used iPhone
✅ The psychological price barrier breaking iPhone loyalty
✅ What Japanese consumers actually want (and it's not luxury)
✅ How to build products for Japan's new platform reality

👉 If you're launching in Japan, the old assumption of iPhone dominance is dead. Build for both platforms, design for value, and understand what Japanese consumers actually prioritize now.

📅 Book a free 30-minute consultation with SmartStart Japan: https://smartstartjapan.com

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📌 Timestamps
00:00 - The turning point: Four forces reshaping Japan's phone market
00:52 - Force 1: The weak yen is making iPhones unaffordable
01:12 - Force 2: 40% of iPhone users would consider switching
01:29 - Force 3: Japanese consumers prefer compact, practical phones
02:22 - Force 4: Mid-range Android phones exploding in popularity
03:04 - Impact on Japan's startup ecosystem (immediate and brutal)
04:26 - Is the door completely closed? Not quite
04:48 - What you should actually do: Research, build cross-platform, test everything
05:32 - The message for founders launching in Japan

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🎥 About SmartStart Japan

SmartStart Japan helps foreign entrepreneurs launch and grow businesses in Japan with incorporation support, tax compliance coordination, visa consulting, and personalized startup strategy.

🌐 Explore ➜ https://smartstartjapan.com

Connect with Us:
Tyson Batino: [email protected]
LinkedIn: /tysonbatino/

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DISCLAIMER: This video provides general market analysis about smartphone platform preferences in Japan. It is not financial, investment, or product development advice. Market conditions, consumer preferences, and platform dynamics change continuously. Always conduct your own research and consult with qualified professionals before making business decisions. Use of this information is strictly at your own risk.

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