How Loops Fixes Email for Developers | Chris Frantz, Co-founder and CEO

Описание: Chris Frantz is the Co-founder and CEO of Loops, the email platform for software companies.

We get into why sending emails is still a big problem, his hilariously simple framework for building products, getting in to YC with a last minute application, and why they skipped raising a Series A.

We also talk through Chris decade of working in marketing, like when to lean into PLG vs Sales vs hype led growth, early stunts they did to get their first users, why they do no marketing now, and why Loops’ customer support team is all engineers.

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Timestamps:
4:37 Email for software companies
8:28 Why email is a big deal
14:05 The future of email
17:00 Product vs Sales vs Hype led growth
24:33 Coming up with the idea for Loops
29:36 Building one of the first GPT wrappers in 2020
34:34 Lessons selling his first company
37:13 Doing their YC app in 10 minutes
40:53 Avoiding VC’s who add value
46:58 Skipping a Series A
51:37 Building in stealth for 18 months
53:21 Marketing stunts to get the first waitlist sign-ups
58:44 Four step cadence of building Loops
1:01:58 Personally onboarding every new customer
1:04:03 Balancing 996 with family
1:11:11 Cleaning wasp nests with a shop vac

Referenced
Loops: https://loops.so/
Careers at Loops: https://loops.so/careers
Curiosity: https://curiositystream.com/
Snazzy AI / Unbounce: https://unbounce.com/product/smart-copy/
Atlas customer support: https://atlas.so/

Follow Chris
Twitter: https://x.com/frantzfries
LinkedIn:   / ctfrantz  

Follow Turner
Twitter:   / turnernovak  
LinkedIn:   / turnernovak  

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