How Do Brands Stay Relevant for 30+ Years? | Shay Thieberg (MAIA Digital)

Описание: Most B2B brands want to stand out, but they end up blending in by trying to look more professional and more polished than everyone else. The result is marketing that’s safe and completely forgettable.

That’s why Snoop Dogg is such a powerful case study. Behind his music, reinventions, and cultural ubiquity is a masterclass in relevance. In this episode, we break down Snoop’s B2B marketing lessons with the help of our special guest Shay Thieberg, CMO & Co-Founder at MAIA Digital.

Together, we explore what B2B marketers can learn from leading with authenticity, owning a clear niche, and building trust through consistent presence instead of chasing short-term attention.

About our guest, Shay Thieberg
Shay Thieberg is the CMO & Co-Founder at MAIA Digital. Specializing in LinkedIn marketing, Shay holds a Masters degree in Social Psychology & Decision-Making. Shay is among 30 Global LinkedIn Certified Experts and Faculty members at Reichmann University where he teaches “B2B Marketing for Tech”.

What B2B Companies Can Learn From Snoop Dogg:
Authenticity scales better than polish. Snoop Dogg’s enduring relevance comes from never pretending to be someone he’s not — even in spaces that traditionally reward conformity. Shay points out that when Snoop came to LinkedIn, he didn’t dilute his identity to fit the platform. Instead, he expanded the platform by being himself. As Shay explains, “He could have come to LinkedIn, put up the suit and tie, be a super-ish persona… he was able to bring and showcase to other people that they can stay cool, they can stay themself.” The B2B lesson is clear: credibility isn’t earned by sounding professional — it’s earned by sounding real. Brands that over-polish lose signal. The ones that feel human get remembered.
Be known for one thing before you try to be known for everything. Snoop’s brand works because it’s anchored. No matter how many industries he touches — music, cannabis, wine, media — there’s a core idea people immediately associate with him. Shay translates this directly into B2B positioning: “You want to be well known for this exact thing that you do unique, uniquely from other people.” In crowded markets, breadth creates blur. Focus creates gravity. The strongest B2B brands don’t chase every opportunity — they reinforce a single, unmistakable identity until the market does the work for them.
Visibility isn’t about volume — it’s about presence. One of Snoop’s most underrated strengths is that he never fully disappears. He doesn’t overwhelm audiences, but he consistently shows up across moments, mediums, and decades. Shay reframes this as a discipline, not a personality trait. “It’s not about motivation, it’s about stay constant,” he says. For B2B marketers, the takeaway is uncomfortable but liberating: you don’t need viral hits to stay relevant. You need continuity. In markets where buyers forget fast, staying present is the strategy.

Quote
“ Smoking, that's his thing. Now maybe some people will think it's a bad thing, which is fine, but I'm looking at from a B2B perspective… That's his thing. So he is well known about this one and then he utilizes it for its own good… So you want to be well known for this exact thing that you do uniquely from other people.”

Time Stamps
[01:20] Meet Shay Thieberg, CMO & Co-Founder at MAIA Digital
[01:30] Why Snoop Dogg?
[02:26] Founding MAIA Digital
[06:07] Who is Snoop Dogg?
[16:46] B2B Marketing Takeaways from Snoop Dogg
[23:31] Optimal LinkedIn Strategy for 2026
[25:28] Thought Leadership and Trust
[26:23] Challenges with LinkedIn Video Content
[30:33] Creating Effective LinkedIn Videos
[33:00] How to Optimize Your Content on LinkedIn
[40:32] Final Thoughts and Takeaways

Links
Connect with Shay on LinkedIn: https://www.linkedin.com/in/shay-thie...
Learn more about MAIA Digital: http://team-maia.com/

About Remarkable!
Remarkable! is created by the team at Caspian Studios, the premier B2B Podcast-as-a-Service company. Caspian creates both nonfiction and fiction series for B2B companies. If you want a fiction series check out our new offering - The Business Thriller - Hollywood style storytelling for B2B. Learn more at CaspianStudios.com.

In today’s episode, you heard from Ian Faison (CEO of Caspian Studios) and Meredith Gooderham (Head of Production). Remarkable was produced this week by Jess Avellino, mixed by Scott Goodrich, and our theme song is “Solomon” by FALAK.

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