Karl Dunn - Gaming and Reality TV as Global Marketing Platforms
Автор: Gamification Co
Загружено: 2014-11-28
Просмотров: 123
Описание:
Karl will be discussing his successful TV show "GT Academy", a competition reality show partnership between Nissan and Sony Playstation that proves gamers have skills that transfer into the real world. He'll also look at globally how Gaming and Reality TV are the best ways to reach a new generation of consumers, and what the future is for this kind of engagement for brands.
Recorded at GSummit 2014: San Francisco
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