How She Built a Multi-Crore Modern Fashion Empire from Indian Craft | Aakriti Rawal | SS009

Описание: 🎧 Stream Startup Seekho episodes on Spotify:
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In this episode of Startup Seekho, we’re joined by Aakriti Rawal, co-founder of House of Chikankari – a D2C fashion brand that blends tradition with modern aesthetics and has scaled to crores in revenue.

From building an MVP with her mom, to getting featured on Shark Tank, and cracking the code on D2C, content-led growth, and customer trust — Aakriti shares her complete journey with zero filters.

Whether you're an aspiring entrepreneur, D2C brand builder, or someone passionate about Indian textiles and culture, this episode is a goldmine of insights. Discover how she differentiated in a crowded market, navigated early growth, scaled to thousands of customers, and built a brand loved by celebrities and Shark Tank India alike.

⏱️ Timestamps
00:00 – Intro
01:04 – 2 Phone Calls That Changed Her Life
03:27 – Why She Chose D2C & Discovered Chikankari as a Niche
11:05 – Why Brand Storytelling & Founder-Led Content Builds Trust
15:48 – How They Got Started with House of Chikankari (MVP)
21:12 – How They Decided Sizes in the Beginning
23:44 – How They Got Their First 100 Customers
31:15 – Journey from 100 to 3,000 Customers — What Worked
36:00 – How They Differentiated from Other Brands
38:31 – Discovering New Designs & Managing Inventory
48:55 – In-House Content vs. Agency – What Works for Fashion Brands?
50:53 – How She Got Celebrities to Wear Her Brand
55:02 – Life After Shark Tank India
01:00:21 – Aman vs. Piyush: Her Favorite Shark
01:01:20 – Tackling CAC, Return Rates & Fashion Industry Problems
01:04:08 – Untapped Opportunities in Fashion & Advice to Newcomers
01:06:31 – A Special Message for Moms (Her Mom is Her Co-founder)
01:08:38 – Moments When She Felt Like Giving Up
01:11:48 – Managing Roles & Dynamics with Her Mom
01:13:28 – Daily Rituals & Habits That Help Her Succeed
01:14:20 – Best Advice She Got & Tips for Young Founders
01:16:40 – Outro

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