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The person in the best position to describe the content accurately is often none other than the content creators themselves. The author is the one who is closest to the content, and they know what they intend to convey through the use of a particular image. When you have conversations with your authors, be sure to talk about images, and let them know them that for ebooks to be accessible to everyone they need to have accurate and meaningful image descriptions – which the author is best positioned to write and provide. Just as they likely would not want to give complete control to an editor on a paragraph, they will surely want to ensure that the description of their images convey their intended meaning. Having authors write the image descriptions also ensures that they can be built into your workflow from the start. While the descriptions may have to be copyedited, it will take less time than it would for someone unfamiliar with the content to describe an image from scratch.

While some authors may be hesitant to provide image descriptions, we have seen that some are more open to the idea when they learn that it means that their books will be more accessible. The more accessible a book is, the more likely it is to be understood and enjoyed by the widest possible audience.