Family Dive Travel: Kids Sea Camp Marketing Secrets | Marketing Minutes

Описание: Family dive travel is booming — and Kids Sea Camp is leading the way. In this episode of Marketing Minutes by Scuba Diving Industry Magazine, hosts Britain and William Cline talk with Margo & Tom Peyton, the founders of Family Divers and Kids Sea Camp, about their incredible family dive programs and how they built a loyal, multi-generational community of divers around the world.

Discover proven family dive travel marketing strategies, including how to build a safety-focused youth scuba diving program, how to market to parents and grandparents, and how to keep divers coming back for years — even generations. Margo & Tom share how their approach to family-focused scuba travel, partnerships with family-friendly dive resorts, and their “secret sauce” of community-building have grown Kids Sea Camp into a powerhouse brand with trips booked through 2030.

This is a must-watch for dive shop owners, dive instructors, dive travel agents, and anyone looking to increase dive travel revenue with family-friendly packages. You’ll learn practical marketing tips to serve families better, grow your repeat customers, and build a sustainable scuba diving business that supports the next generation of divers.

🔗 Links & Resources
🌊 Learn more about Family Divers: https://familydivers.com
🌊 Family Divers/Kids Sea Camp Brochure: https://familydivers.com/our-brochure/
🌊 Subscribe for future dive marketing episodes:    / @scubadivingindustry  
🌊 Read the latest issue: https://online.flippingbook.com/view/...
👉 Have a question or want to be a guest on our podcast? Reach out to [email protected].

⏰ Chapters / Timestamps
00:00 Introduction & welcome
00:45 Meet Tom and Margo Peyton
01:20 Building a family-focused dive brand
02:40 Prioritizing safety in kids dive training
04:30 Resort partnerships for family travel
06:20 The magic of community-building
08:15 Multi-generational repeat divers
09:40 Marketing to parents & grandparents
12:10 Addressing legal and liability concerns
14:20 Growing female participation in diving
16:00 Hosting family events at dive shops
18:40 Creating analog community in a digital world
20:00 Travel commissions and dive shop partnerships
21:30 DEMA show preview and closing remarks

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