Spotlight Series | Supercharging A Retail Media Network With accelerate360 CDO Liz Roche

Описание: In this latest episode of the Omni Talk Retail Spotlight Series, accelerate360's Chief Data Officer Liz Roche joins Chris Walton and Anne Mezzenga to discuss the keys to differentiating content across a Retail Media Network.

Together the three of them discuss:

How to unlock additional advertising inventory in one's Retail Media Network

A first-party data approach to content creation

And why "content authority" will always win out in the long-run

Sponsored Content