Nonstandard - A Documentary

Описание: 00:00:00 - Intro
00:04:20 - I. To Define A Nonstandard McDonald's
00:07:14 - II. McGenesis
00:12:16 - III. The Owner-Operator-Auteur
00:17:42 - IV. Environmental Adaptation
00:22:00 - V. The Third Place
00:30:47 - VI. The Great Restandardization
00:46:42 - VII. The Nonstandard Legacy
00:58:00 - Credits

Additional footage provided by The Entertainment Connection
   / @theentertainmentconnection  

Additional footage provided by Virtual Vista 3D
   / @virtualvista3d  

What do you get when a restaurant titan known for its uniform quality and mundane ubiquity manifests in a way that is unexpected, remarkable, or one-of-a-kind?

You get what we call a "nonstandard McDonald's".

There are dozens, maybe hundreds, of nonstandard McDonald's worldwide. Some differences are mundane - a sign with a single arch, for instance, or an exterior of a different color. Others are bizarre and fantastical, taking diners to places like the deep jungle, the old West, outer space, or into the future via elaborate themed restaurant buildings. If you're lucky, you may even find one offering pizza.

Odds are that you or somebody you know has had their lives irreversibly altered by a Nonstandard McDonald's. Some of them are famous, some of them are obscure, and some of them have been lost to the sands of time, only living in the memories of a lucky few.

Where in McDonald's' long history of standardizing fast food did this phenomenon of unique outliers begin? What brought it into the fore of its own cultural moment? What led to its irreversible decline? Most importantly, what is that strange magic at the core of the Nonstandard McDonald's that continues to stir our hearts and curiosity?

Watch to find out.

BONUS FEATURES:

Behind the scenes video from Billiam's Florida shoot unit
   • Visiting Florida’s Weirdest McDonald’s  

Download the credits music, "Nonstandard McDonald's" by Miles Morkri
https://milesmorkri.bandcamp.com/trac...