How to Master LinkedIn for B2B

Описание: #317 | Dave hosts a live session with Dasha Shakov (Head of Marketing, Proton.ai), Emeric Ernoult (Founder, CEO, Agorapulse), and Finn Thormeier (Founder, Project 33) to break down what’s working on LinkedIn right now. They discuss why LinkedIn is the most important channel for B2B, why social media is the best marketing channel available today, how founder-led and employee content drives growth, and what’s changed about how people use the platform over the last five years. The group also gets into LinkedIn’s thought leader ads, thoughts on measuring results when attribution is messy, and how to sell LinkedIn’s value to leadership and convince them to spend time there. It’s a look into how B2B teams can earn attention, build credibility, and make LinkedIn a massive growth channel in 2026.

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Timestamps
00:56 – Why LinkedIn is still Dave’s favorite B2B channel
04:25 – Panel intros: Dasha, Finn, Emeric
06:49 – Why LinkedIn changed and why it matters now
08:58 – “Our buyers aren’t on LinkedIn” is mostly wrong
11:50 – Who should post: CEO, team, or company page
16:11 – Why promo posts flop (and why that’s okay)
21:08 – What to actually post when starting from zero
37:25 – Why thought leader ads outperform everything else

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What is The Dave Gerhardt Show?

Conversations about marketing and business. Hosted by Dave Gerhardt
(Founder of Exit Five, Former CMO). If you work in marketing check out exitfive.com