Unifi SuperLink Gateway - Another IoT S̶t̶a̶n̶d̶a̶r̶d̶ Protocol?

Описание: The new SuperLink proprietary s̶t̶a̶n̶d̶a̶r̶d̶ protocol from Unifi is here and the Gateway is the first device using it. Do we need another s̶t̶a̶n̶d̶a̶r̶d̶ protocol though? And how could it look for home automation enthusiasts.

EDIT: Updated the description and thumbnail to say "protocol" instead of "standard", as I got the two terms mixed up. Thanks to all of you who correct me in the comments.
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SuperLink Gateway: https://store.ui.com/us/en/products/u...
SuperLink FAQ: https://blog.ui.com/article/introduci...
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Chapters:
0:00 The SuperLink standard
2:45 The SuperLink Gateway
3:27 Install
5:27 Features
6:41 More sensors and range
9:50 Sensor manager
12:04 Do we need another IoT standard?