Hyper-casual in China: Games, Players, and Lessons Learned

Описание: While the Asian market has traditionally been dominated by core strategy and pvp-multiplayer RPG’s, the current western trend of hypercasual snack-sized content is sweeping Asia, fuelled by a maturing advertising industry and increasingly global-oriented market. JoyPac's COO Allison Bilas will uncover why this trend is emerging and give game developers key insights from launching 10+ games in the market this year.