Home Sellers: Should a Listing agent Also Represent the Buyer?

Описание: Dual-agency or double-ending a real estate transaction is very common. It's also VERY problematic.

Most Realtors LOVE the idea of representing both parties - buyer and seller - in a transaction. Almost all of that is motivated by commission; the rest of the motivation is usually due to control. Almost none of the motivation is due to an interest in passionately representing the interests of their client.

This is because it's impossible to represent two parties whose interest are in conflict - obtaining the best possible price and terms.

Home buyers are also oftentimes confused by this as well, thinking that dealing directly with the listing agent will result in a reduction in price due to a (very slightly) reduced commission. But this 1 or 1 1/2% savings is far smaller than the savings possible when their interests are zealously represented by their own agent.

There are three main issues with dual-agency/doubling-ending:
Divided Loyalty
A Listing Agent and Buyers Agent Are Different Jobs
The Difference Between a Coach and a Referee

This video discusses these issues, arguing that a good listing agent NEVER leaves the side of their seller client to also represent the home's buyer.
✅ #FixMyRealtor workshop 👉 https://fixmyrealtor.com
🏆 Download my free guide: How to Hire a Realtor 👉 https://fixmyrealtor.com/hire-guide

Michael Hausam is an active real estate broker in Southern California; top 2% globally with Coldwell Banker Realty, he's had his license since 2001 and first entered the mortgage business in 1991. He's also the founder of Haus Advantage Academy, where he helps Realtors deliver optimal results for their home buyer and seller clients.

#realestateadvice #homeselling #homebuyers #homesellingtips #homebuyingtips