Webinar: Branding Shifts for Nonprofits Three strategies to be seen and heard through online noise

Описание: Your nonprofit brand is the most important ingredient to attract and connect with the right people to support your organization. Now more than ever people are consciously choosing how they spend their money and what causes they support.

It’s not the latest tools and tricks that will help to pivot your organization after COVID-19 or how much content you share on social media trying to cut through the noise. It’s the right message that will differentiate you from others, so that people are eager to support you because they understand and trust your organization.

In this webinar, you will learn about the critical three shifts that every nonprofit has to take right now to master their messages online and pivot their brand and stand out in the digital space:

Learn about the three Branding Pillars that every New Generation Non-Profits need to identify to create a solid brand foundation.
How to create a messaging ecosystem that will help you to connect on a deeper level with your supporters.
How to create more impact by setting up the right systems and applying your messages on a daily basis in your content strategy no matter the channel (Facebook, Instagram, Twitter, LinkedIn) or type of content (video, blogpost, story).

ABOUT THE SPEAKER
Kerstin Heuer is the co-founder of Non-Profit Today and creator of the 5 Pillar Social Media Content System and Brand to Impact, the branding program for small non-profits. Since 2008, she has used the trifecta of branding, marketing, and design to help nonprofits communicate the heart of their organization, connect with their audiences, and achieve their missions. With over 25 years of industry experience and lessons learned from work on 500+ non-profit projects, Kerstin is skilled in collaborating with NPOs to make sure they have a clear message and the traction they need to spread it. Connect with her on LinkedIn or email her at [email protected].