The Social Side of Social Media | Boot Camp 2022

Описание: What if you had thousands of passionate social content creators? Spoiler alert, you already do: it’s your audience! Listening and responding to your audience directly through social listening and user-generated content (UGC) includes them in your online community—which, in turn, makes them likely to spend up to 40% more with your organization. In this session, discover the power of social listening and UGC to fuel digital engagement.

The Central Park Conservancy’s Director of Social Media, Pamela Hernandez, discusses how she and her team gather insights from customer service direct messages (DMs), comments, and hashtags that influence her content strategy. The results of these efforts include informative landing pages that address frequent concerns and seasonal information about the park’s wildlife.

Then, violist Drew A. Forde—known online as ThatViolaKid—shares how he built his tremendous Instagram following by generating large-scale online movements, like #PlayHomiePlay, that lean on UGC to build a virtual community. You’ll also discover why UGC is an integral part of the future of content strategy and how social campaigns that incorporate UGC see a 50% lift in engagement.