Why Proposals Matter More Than You Think

Описание: If marketing stops at the lead hand-off to sales, you're leaving revenue on the table.

The proposal phase is where your positioning, messaging, and brand trust face their ultimate test, yet this is also when most marketing teams step back, just as deals reach their critical decision point.

In this video, Kyle Racki, CEO of Proposify, takes the stage at a CandyBox Marketing-sponsored event to challenge the traditional marketing-to-sales handoff. Using data from over 1 million real-world proposals from the State of Proposals, Kyle demonstrates how forward-thinking teams are expanding marketing to encompass the proposal stage, and why this evolution drives stronger brand integrity, accelerated sales cycles, and improved close rates.

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