OREO’s Stay Playful for All initiative - Toronto + Montreal + Vancouver

Описание: The agency behind OREO’s Stay Playful for All initiative approached us to help tell a meaningful, coast-to-coast story about making hockey more accessible for youth across Canada. Year One of the program brought the team to Toronto, Montréal, Calgary, and Vancouver, where NHL players William Nylander, Nick Suzuki, and Quinn Hughes, alongside the NHLPA Goals & Dreams program, helped deliver equipment, encouragement, and inspiration to the next generation. Our task was to capture the heart behind the initiative, its joy, its impact, and the real families and young players whose lives are changed by the chance to play.

The Result
Creative Good produced and filmed an impact-driven video that brings the program’s mission to life with authenticity and emotional resonance. Through candid storytelling, dynamic on-ice visuals, and thoughtful interviews, we highlighted how OREO and its partners are breaking down barriers and opening doors to the sport. The final piece showcases the power of play, community, and representation, amplifying a national campaign dedicated to giving every child the opportunity to step onto the ice and experience the game