German clubs give green light to Bundesliga investment for TV rights stake
Автор: Football News Center
Загружено: 2023-12-11
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The German Football League (DFL) has received approval from clubs to sell an eight percent stake in its TV and marketing rights for a potential €1 billion ($1.2 billion) deal. The investment is aimed at boosting the competitiveness of the Bundesliga and improving its international standing. The DFL had previously proposed selling a 12.5 percent stake, which was rejected in May. However, the reworked plan received the backing of 24 out of 36 clubs from the Bundesliga and 2. Bundesliga, meeting the two-thirds majority required. The DFL will now enter into negotiations with several interested parties and hopes to complete the process by the end of March 2024. The majority of the investment will be used for digitalization and internationalization efforts, including the creation of an in-house video and streaming platform. Additionally, €100 million ($120 million) will be allocated for Bundesliga clubs to boost growth through international tours, while €300 million ($360 million) will compensate for the reduced TV and marketing income resulting from the stake sale. The move to partner with an external investor was seen as a preferable alternative to clubs taking on more debt.
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